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NEUI has been strictly following NortheasternUniversity’s motto of “Continuous Self-development & Walk the Talk”, bearing in mind the basic philosophy of  “Technologies Lead the Time, Talents Make the Future" and highlighting scientific & technology strategy, talent strategy and brand strategy. NEUI  has firmly set up the sense of mission “Responsible for Society, Responsible for Customers, and Responsible for Employees”. Especially from 2009, it has established and optimized a full set of performance management system and long-term incentive mechanism that are in line with its own business features, permitting a harmonious development and sharing system between investors, employers and employees.


Responsibility to Society

 NEUI insists on the new technology innovation mode of Teaching-Technical R&D-Industry Collaboration aiming at energy conservation & emission reduction and promoting technical progress of aluminum industry.NEUI strictly follows the local laws & regulations and mandatory codes & regulations, and provides the engineering design featuring of safety, health, environmental protection and energy saving.

Responsibility to Customers

 Insisting on the business philosophy of “Create Value for Customers”, NEUI has been providing customers with high quality engineering designs which are characterized of advanced technology, short design and test run period, providing customers with both construction & operation cost effective projects. Besides, NEUI also provides customers with entire solutions including education & ltraining and industry technology upgrading, etc.

 Responsibility to Employees

 NEUI, as the first share-holding entity with state-owned shares, , boasts of a specialized and versatile fleet  pursuing innovation and making vigorous efforts for the development of the aluminum industry. Insisting on the talent strategy of “EqualityRespectTrust and Sharing”, NEUI has been seeking for the harmonious development of the company and the staff for growing together, sharing together and developing together.

 Cooperative Attitude

As a public platform with the Northeastern University as its background and provides engineering technological services, NEUI would like to co-operate with all well-known production enterprises, technology & equipment suppliers, construction contractors and other organizations of the aluminum industry to jointly establish a complete engineering service platform integrated with teaching, technical R&D and aluminum industry enterprises. NEUI wishes to have equal competition with enterprises of the same trade to achieve win-win and to jointly contribute to the development of the aluminum industry.



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